About Us

The Idea

Our journey began when we discovered the art of embroidery. While embroidery has traditionally been associated with cultural and ethnic wear, we realized it has the potential to transform modern clothing too. We thought—why not bring embroidery into the world of Gen Z fashion? From hoodies to sweatshirts and beyond, we wanted to show that embroidery can be stylish, bold, and versatile across endless categories.

The Journey Ahead

With this idea, we started creating designs that blend tradition with a modern twist. Every piece we make carries our love for detail, creativity, and the belief that fashion should feel personal. What began as a small idea is now a growing brand, and we’re excited to keep pushing boundaries, designing clothing that feels as unique as the people who wear it.